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A Consumer Perspective to Choosing Stocks

Being a day trader in the stock market is a matter of making good choices. No matter how well you do our research, How often you buy and sell, or how much you pay experts for their tips and advice, without choosing stocks that represent value, you won’t succeed. Although some are good at predicting the direction of the market and timing the ups and downs, if you don’t purchase the right stocks, you will still meet with difficulties when trying to reap profits.

Some of the best paid people on Wall Street are known primarily for their talent at picking stocks. Financial advisors give talks and write books and newsletters about how to choose stocks that will outperform the market, and most experts echo the same sentiment and agree that one of the best ways to judge a stock is from the point of view of a consumer. By using instincts you have already devlepoed as ordinary shopper, you can often sort out information that even the most skilled and software-savvy market watchers miss. While they study analytical charts, earnings reports, and the stock exchange ticker tape, folks just like yourself actually do business with the companies you invest in, because your experience as a customer speaks volumes about the value of the company and its products and services.

Here are some indicators to look for:

1) Do they have a popular product or service? Do people know how ot use it?   Are they satisfied with the price, customer service, and reliability?

2) One of the best ways to judge a company is by observing employee satisfaction. Do they like it enough to buy stock in it?

3) Are they known to be a local, national, or international company?  You may find a great startup company with all the trappings of success, but discover that it is lesser known. Many small or regional companies are popular in their own back yards, but the rest of the world may not yet know about them. Buying such unknowns can be a great way to invest in the next hot stock. If the fundamentals look good, sometimes being lesser known is a good thing for investors getting in on the ground floor.

4) Where would you go for similar products and services if the company fails? Are there alternative products? Who are their competitors?  Is the company in a niche market that enjoys customer loyalty and repeat business?

5)  Shop around and trust your intuition. Make a list of companies that get your attention. Search the Internet for more details.