A Consumer Perspective to Choosing Stocks
Being a
day trader in the stock market is a
matter of making good choices. No matter
how well you do our
research, How
often you buy and sell, or how much you
pay experts for their tips and advice,
without choosing stocks that represent
value, you won’t succeed. Although some
are good at predicting the direction of
the market and timing the ups and downs,
if you don’t purchase the right stocks,
you will still meet with difficulties
when trying to reap profits.
Some of the best paid people on Wall
Street are known primarily for their
talent at picking stocks.
Financial
advisors give talks and write books
and newsletters about how to choose
stocks that will outperform the market,
and most experts echo the same sentiment
and agree that one of the best ways to
judge a stock is from the point of view
of a consumer. By using instincts you
have already devlepoed as ordinary
shopper, you can often sort out
information that even the most skilled
and software-savvy market watchers miss.
While they study analytical charts,
earnings reports, and the stock exchange
ticker tape, folks just like yourself
actually do business with the companies
you invest in, because your experience
as a customer speaks volumes about the
value of the company and its products
and services.
Here are some indicators to look for:
1) Do they have a popular product or
service? Do people know how ot use it?
Are they satisfied with the price,
customer service, and reliability?
2) One of the best ways to judge a company is by observing employee satisfaction. Do they like it enough to buy stock in it?
3) Are they known to be a local, national, or international company? You may find a great startup company with all the trappings of success, but discover that it is lesser known. Many small or regional companies are popular in their own back yards, but the rest of the world may not yet know about them. Buying such unknowns can be a great way to invest in the next hot stock. If the fundamentals look good, sometimes being lesser known is a good thing for investors getting in on the ground floor.
4) Where would you go for similar
products and services if the company
fails? Are there alternative products?
Who are their competitors? Is the
company in a niche market that enjoys
customer loyalty and repeat business?
5) Shop around and trust your
intuition. Make a list of companies that
get your attention. Search the Internet
for more details.



